NewsOK.com - OSU's Football Success Has Great Impact

Mike Gundy notices it when he's eating lunch at Louie's, and Brandon Weeden notices it when he's on the Oklahoma State campus.

Even more people are wearing orange, and they're talking about the Cowboys. That's what happens when a highly anticipated football season goes according to plan through the first half, with the 6-0 Cowboys coming in at No. 4 in the first BCS standings.

“It's come along way,” Weeden said of the atmosphere at OSU. “It wasn't like this four or five years ago.”

OSU's football success is a great marketing tool